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PERDUE FARMS – A Family Commitment to Quality Since 1920®

Perdue Farms is the third-generation, family-owned company behind the PERDUE® brand, the #1 brand of premium fresh chicken in the United States. 

 

  • We're recognized as the first company to successfully brand chicken.
  
  • The PERDUE® brand also extends across a growing roster of retail food products, combining our reputation for quality with convenience and reaching consumers across the country.
  • We're also the first chicken company with USDA process verified programs for our PERDUE® fresh, all-natural chicken.
  
  • Our Foodservice products are distributed nationally to leading restaurant chains and distributors.
         
 
  • Our poultry operations are fully integrated, with live production and processing operations, and our own distribution and transportation network.

The PERDUE® Brand Story – A Brand Built on Trust

Before 1968, there was no such thing as a recognized brand-name chicken. A chicken was just a chicken, with nothing to set one apart from another. Frank Perdue changed all that when he put his name on his chicken.

 Frank built the brand reputation by earning the trust of consumers through his personal commitment to quality – backed by a market-first money-back guarantee. The company's now famous TV ads featuring Frank Perdue as advertising spokesperson and the tagline, "It takes a tough man to make a tender chicken®" helped to make the PERDUE® brand a household name in the company's marketing areas.
 
While Frank’s ad campaigns have gone down in marketing history, it was his unwavering commitment to providing a superior product that made his chicken stand out from the rest. Today, Frank’s vision lives on in We believe in a better chicken™. That phrase sums up a companywide dedication, shared by every associate, to continually make every PERDUE® product better.

 

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