The company's first commercial was filmed at the City Park in Salisbury in 1970. Frank Perdue went on to film more than 150 TV Commercials.

The company begins its now-famous TV commercials, and Frank Perdue becomes one of the first corporate leaders to serve as advertising spokesperson.

Production expands throughout the Mid-Atlantic to support growing consumer demand.

Not content with the quality of existing commercial chicken breeds, Frank Perdue establishes breeding and genetic research programs. One result is the PERDUE® Oven Stuffer® Roaster. This proprietary breed – introducted in 1974 – is the meatiest chicken available.