PERDUE FOODS – A Family Commitment to Quality Since 1920®
Perdue Foods enhances lives through quality branded chicken, turkey and pork products distributed through retail, food service and international customers. Our offerings include the leading names in natural chicken and turkey; antibiotic-free chicken, turkey and pork; and USDA-certified organic chicken – including thePERDUE®, HARVESTLAND®and COLEMAN NATURAL®brands. Our products offer consumers choices, all with the same commitment to quality and wholesomeness.
We're recognized as the first company to successfully brand chicken.
We're also the first chicken company with USDA process verified programs for our PERDUE® fresh, all-natural chicken.
Our poultry operations are fully integrated, with live production and processing operations, and our own distribution and transportation network.
Our HARVESTLAND® brand is the number-one brand of raised-without-antibiotics chicken, and a growing brand of antibiotic-free turkey and pork and organic chicken products.
Coleman Natural Foods joined Perdue Farms in 2011, and we’re now the leading producer and distributor of USDA certified organic chicken.
The PERDUE® Brand Story
there was no such thing as a recognized brand-name chicken. A chicken was just
a chicken, with nothing to set one apart from another. Frank Perdue changed all
that when he put his name on his chicken.
Frank built the PERDUE® brand
reputation by earning the trust of consumers through his personal commitment to
quality – backed by a market-first money-back guarantee. The brand’s now famous
TV ads featuring Frank Perdue as advertising spokesperson and the tagline, "It takes a tough man to make a
tender chicken®" helped to make the PERDUE® brand a household name in
the company's marketing areas.
While Frank’s ad campaigns have gone down in marketing history, it was his unwavering commitment to providing a superior product that made his chicken stand out from the rest. Today, Frank’s vision lives on in - WE BELIEVE IN A BETTER CHICKEN®. That phrase sums up our dedication to continually make every PERDUE® product better, and includes our USDA Process Verified Programs for All Vegetarian Diet, No Animal By-Products and Raised Cage Free.